Ramen Quest – Episode 4 – The New Kid in Town
“There’s no limit possible to the expansion of each one of us. ” – Charles M. Schwab
In the business world, nothing beats expanding a business with franchising and in franchising, the name of the game is how good the product is. In the case of the Suntouka Japanese Ramen, the product is something to rave about. Billed as having the most authentic Japanese ramen in Vancouver, this is definitely a franchise you would want to invest your hard-earned moolah on.
Ramen Quest – the search for Vancouver’s hidden Japanese Ramen.
You can download the this week’s PDF format HERE (or grab the full newspaper HERE,) or just keep reading (the unrated version) below.
Episode 4 – The New Kid in Town
Image cutline: Santouka purports to offer the most authentic ramen this side of Tokyo. Flavours include yummy, super yummy and for those searching for the real deal, oishii!
Imagine if Jimmy Pattison knocked on your door, told you that you should keep what you’re doing and he’d market and franchise your business. Pretty neat to be attached to such a juggernaut, don’t you think? Well, that’s essentially the case with the new Suntouka Japanese Ramen shop that recently opened on Robson Street slightly east of Bidwell.
Headquartered in Hokkaido, Japan, the Suntouka and Kamei companies struck a deal some years ago. Kamei, which derives over 4 billion in annual revenues from other ventures including those in the natural resource industry decided to become the company that oversees the franchising of Suntouka Ramen. The company which has stores in the U.S., Singapore, Hong Kong and now Canada, has ambitious plans to show locals what authentic Japanese Ramen is.
The restaurant has four varieties of the standard ramen – Shio Ramen (salt), Shoyu Ramen (soy-sauce), Miso Ramen (fermented soy bean paste) and Kara Miso Ramen (hot spices and fermented soy bean paste) and a number of specialty items and a single item on the menu that can be turned into a vegetarian dish, which is already head and shoulders ahead of the mere mortal ramen joint.
The Ramen that I chose for the purpose of this occasion was the plain Shio Ramen, served warm, not piping hot like other ramen I’ve tried. It was accompanied by braised pork slices topped with sesame seeds, bamboo shoots, green onions, wood ear mushrooms and a single pickled baby plum that is supposed to be nibbled on, one bite at a time during, the enjoyment of the meal. Although the first thing I devoured was that little pickle, it’s absence during the rest of the meal didn’t have any bearing on my absolute enjoyment of the dish from start to finish. I ate the soup to the last drop and will be coming back for more soon. Very soon.
As for the company known only as Kamei, congrats to them on a solid bet with Santouka.
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Raj Taneja is part technologist, part entrepreneur, part social media juggernaut and part foodie. He runs urbanmixer.com, publishes a miscellany of his musings at raj.jp and can be found on twitter with the username ‘tinhead.’
