It’s no secret – twitter has taken the world by storm – major brands have embraced twitter as an opportunity to promote their wares one 140 character ‘tweet’ at a time. Being somewhat of a tech guru, it’s interesting to see that sometimes twitter isn’t the most elegant tool and, with a little work from their development team, it could become much more.

Keith Ferrazzi, author of  “never eat alone” and “who’s got your back” cites one of his mentors in the latter, defining what elegant means: “Elegance is putting the least amount of energy for the greatest return! What could you relax and perhaps do better?” – via twitter.

So what about elegance? Well if you look at major brands (well, all brands) you’ll see sometimes that the brands themselves have multiple twitter accounts for different reasons. Starbucks has their standard twitter account but then they have the StarbucksLive account to convey up to the minute updates of Bumbershoot.

One opportunity I see with twitter, being a web service means that the limitations just don’t stop at twitter.com/username. Imagine sub-usernames and the opportunities they could create for both brands and the revenue they could create for individual users. Example… My name is Raj Taneja. The twitter username “raj” is taken but if twitter would allow sub-usernames, I could negotiate with the owner of “raj” (maybe some cash involved) for the sub-username “taneja” so ideally, twitter.com/raj/taneja could come into existence. Starbucks wouldn’t have to own both the Starbucks and StarbucksLive accounts anymore, live could reside under the main Starbucks account as twitter.com/starbucks/live and that could definitely be elegant.

On that thought, there could be a bunch of options for aggregating statuses upwards etc. but that’s for the future.

Twitter. Thoughts?