Canon U.S.A. Combines Advanced Technology with a Professional Style Design in Its Latest Addition of High-End G-Series Cameras

Canon PowerShot G10 Digital Camera, the Flagship of the PowerShot line, Boasts Uncompromising Specs and High-Quality, Making It a Must-Have for the Advanced Amateurs

Last update: 12:00 a.m. EDT Sept. 17, 2008
LAKE SUCCESS, N.Y., Sep 17, 2008 (BUSINESS WIRE) — Canon U.S.A., a leader in digital imaging, today announced the newest addition to its top-of-the line PowerShot G-series digital cameras. The PowerShot G10 digital camera offers serious amateur shooters and professional photographers several essential ingredients for a flagship model, including Canon’s new DIGIC 4 image processor, 28mm Optical Image Stabilized lens and RAW mode. This trilogy of style, performance and image quality is an ideal professional complement for anyone seeking the photo quality of a DSLR, combined with the convenient size of a point-and-shoot.

As the successor model to the popular PowerShot G9 digital camera, the PowerShot G10 digital camera is loaded with Canon’s latest technologies, including a long-anticipated 28 mm wide-angle lens with 5x optical zoom, 14.7 megapixels and 3.0-inch Pure Color LCD II screen.

“With exquisite image quality, the latest image processor and advanced functionality, the Canon PowerShot G10 digital camera brings an elevated level of performance and usability to the PowerShot line,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “By enhancing key technologies in this camera, including our proprietary DIGIC 4 image processor, Canon has merged the functions typically found in a DSLR with a smaller body form to provide affordable and portable options to photo enthusiasts of all types.”

Control Options
The controller wheel is equipped with a dedicated Exposure Compensation Dial, which allows quick and intuitive adjustment of exposure compensation and the “My Menu” function for registering five user-selected options from the shooting menu, as well as 26 shooting modes. Additionally, the Custom Mode better allows the user to record two types of shooting parameter settings, thus offering the ability to arrange their most often used settings on their LCD display. A host of accessory options are offered, including the remote switch, Macro Ring Lite and Macro Twin Lite (when used with an additional attachment, available in January 2009). Now consumers can utilize similar accessories found in the Canon EOS line, therefore expanding a user’s ability to customize.

Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera’s higher performance levels, including significantly improved signal processing speed and higher image quality.

One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs. Additionally, the processor’s high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash. The new Intelligent Contrast Correction function automatically improves image quality in high-contrast shooting situations.

The Genuine Canon Face Detection technology has evolved even further, thanks to DIGIC 4. Improved features include the ability to recognize human faces at most angles. Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene.

Availability and Pricing
Scheduled to be available in October, the PowerShot G10 digital camera will have an estimated selling price of $499.99*. Kit contents will include a battery, charger, neck strap, USB and A/V interface cables, Canon Digital Solutions Software CD, and a 1-year Canon U.S.A., Inc. limited warranty.

New Product Feature Set

Product Feature PowerShot G10 Digital Camera
Image Processor DIGIC 4
Advanced Face Detection Technology
Advanced Motion Detection Technology
Face-Detection Self-Timer
Servo AF
Intelligent Contrast Correction
Megapixel 14.7
Optical Zoom 5x
Focal Length 28 — 140 mm wide-angle lens (35 format
equivalent)
LCD Screen 3-inch PureColor LCD II with 461,000 dots
Image Stabilization Optical Image Stabilization

*Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.

Canon U.S.A. Web site:
http://www.usa.canon.com

OR

For sales information/customer support:

1-800-OK-CANON
ccenter@cits.canon.com

OR

Editorial:
Canon U.S.A., Inc.
Wendy Klonsky, 516-328-5078
wklonsky@cusa.canon.com
OR
Kevin McCarthy, 516-328-5950
kmccarthy@cusa.canon.com

You don’t need an external flash but it takes off a considerable amount of post-process time in red-eye reduction, etc.

The built in flash works just fine.

I’ve been trying to look for a camera that does not need a external flash, for nightclub photography.

I’ll keep looking…

You definitely don’t need a DSLR to produce great photos. I’m using a Speedlite 430EX II for my external flash and it works like a charm!

Did you use a external Speedlite flash with the G9 for your nightclub photos?

On another note, I was going to go buy a Sigma DP-1 the other day instead of wait for the G10. I’ve heard reports from the field that the camera is really slow. If that’s the case, I’ll have to wait for the G10 (or for my G9 to be repaired – $186 in damage) since most of my photojournalistic shots are time sensitive.

Real bummer in my mind – the DP-1′s specs look really really sweet.