Sudden Service serves up Sudden Astonishment too!
Part of being an IT services company means that a portion of your work is assisting companies in their capital expenditures whether it’s replacing something small like a few workstations or whether it’s something a bit bigger like outfitting a whole datacenter with blade servers.
One thing I’ve learned over the last 15 years in the business is that supply chains are not hard and fast – sometimes you can get better concessions from the guy next door rather than dealing with the supplier direct or the majors like Ingram Micro or Tech Data. This means that every time we go through the exercise, we truly do shop several sources – the bonus is pure profit – we’re sometimes able to shave 2%, 5% maybe even 15% off the top.
At the same time, we like to see what pops up on the radar so we regularly check out Microsoft, HP and other company resellers to see who’s up, who we haven’t worked with in the past and who’s new.
On this one occasion, after checking out an HP reference on the Microsoft site (HERE) we decided to shop a company called Sudden Service. What transpired thereafter was totally shocking!
Original message:
From: Rajesh.Taneja
To: Sales / Marketing
Sent: Wed Oct 31 00:25:30 2007
Subject: Please quoteHi – can I get a quote on below? Also, I need a media kit for Microsoft P73-00295 both x32 and x64 version, please. It corresponds with Microsoft license # XXXXXX. Thanks!
… message truncated
Initial reply:
From: Roger Parmar
Sent: Wednesday, October 31, 2007 7:27 AM
To: Rajesh Taneja
Subject: Re: Please quoteQuit sending me these
I’m thinking to myself, holy freaking abrasive, batman! Needless to say and although the message was routed via Sudden Service Technologies’ Sales/Marketing email contact as the recipient, poor Mr. Parmar seems to have forgotten that he is representing the company…. or perhaps he was just towing the company line.








